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tline3open  Henry Steig Gold-Filled

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Author Topic:   Henry Steig Gold-Filled
Paul Lemieux

Posts: 1792
Registered: Apr 2000

iconnumber posted 11-03-2010 08:23 PM     Click Here to See the Profile for Paul Lemieux     Edit/Delete Message   Reply w/Quote
These 3 ads ran in Life magazine in 1956 as a general promotion for gold-filled jewelry. Each features a close-up illustration of a piece by noted mid-century designer Henry Steig (NYC and Provincetown), as well as a celebrity giving that Steig item as a gift. The rest of each ad promotes GF jewelry in general, and shows additional pieces of garden variety, non-designer GF items.

To be honest, I hadn't realized Steig worked in GF.

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Brent

Posts: 1507
Registered: May 99

iconnumber posted 11-04-2010 01:26 PM     Click Here to See the Profile for Brent     Edit/Delete Message   Reply w/Quote
It's hard to know what to say about this; it is pretty amusing from this perspective. Look, famous people buying cheap(er) jewelry for their loved ones! By golly, I can be cheap just like famous people! Does it say who placed these ads? The Gold-Filled Council of America: We're second best!

Seriously, it is interesting to see the Steig made pieces in gold-filled; one would not think so. It does make me want to take a second look at modernist gold filled jewelry. The watch in the second ad would certainly be cool to see!

Thanks for posting,

Brent

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ahwt

Posts: 2334
Registered: Mar 2003

iconnumber posted 11-04-2010 02:00 PM     Click Here to See the Profile for ahwt     Edit/Delete Message   Reply w/Quote
Mary Grant Price was the second of three wives of Vincent Price and may be the one pictured in the third ad. She was a noted costume designer for films.

Gold filled jewelry was certainly popular during the Victorian times - these ads highlighted the continued acceptability of this medium for the 1950s.

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