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 SMP Silver Salon Forums
 American Sterling Silver
 Tiffany just can't sell silver
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| Author | Topic: Tiffany just can't sell silver |
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June Martin Forum Master Posts: 1326 |
posted 03-23-2013 11:04 PM
  
I was intrigued by an article this week in the Wall Street Journal about how Tiffany just can't seem to fuel their silver jewelry sales. Speculation is that they have raised their prices too much without compensating design innovation. They've alienated their teen audience (intentional) but haven't garnered sufficient entry market serious buyers because there is too much competition. Tiffany is now more heavily dependent on high end buyers. They have been developing a new alloy of gold, silver and copper called Rubedo and they are also introducing an Art Deco line of jewelry timed to the film remake of The Great Gatsby scheduled to open Cannes Film Festival in May. Will be interesting to see how this plays out. IP: Logged |
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chicagosilver Posts: 227 |
posted 03-25-2013 06:24 PM
There was just one reply to this article (at least when I saw it) and it had a point: "Louis Comfort Tiffany and Walter Hoving must be revolving in their mausoleums. Every day on the upper right hand corner of page 3 of the WSJ and the NYTimes, the ubiquitous ads of Tiffany & Company display the most astonishingly atrocious "jewelry." Their wares give new meaning to Gerald Ratner's famous quote of 1991 that we sell "total " junk. This pure vulgar costume jewelry erodes that great Tiffany tradition. Wake up men and women at 57th and Fifth!" The classic / expensive Tiffany stuff still has some character. But a lot of their newer pieces don't maintain this tradition at all. IP: Logged |
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Polly Posts: 1970 |
posted 03-25-2013 09:03 PM
If you find yourself on Fifth Avenue longing for a bathroom, though, they have nice ones in their flagship shop. [This message has been edited by Polly (edited 03-25-2013).] IP: Logged |
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June Martin Forum Master Posts: 1326 |
posted 03-30-2013 02:16 PM
Love the comment about Louis & Walter revolving in their mausoleums. So true. IP: Logged |
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