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Author Topic:   Collector exhibits by Museums (Off site)
Scott Martin
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Posts: 11520
Registered: Apr 93

iconnumber posted 10-04-2006 10:40 AM     Click Here to See the Profile for Scott Martin     Edit/Delete Message   Reply w/Quote
I am about to suggest something that really requires a more in depth explanation... so what follows is an abstract and may ultimately require more details (and thinking). This was motivated by Long term loans and buried treasure.

I think there is a win, win, win, win approach to consider. Collector exhibits by Museums (Off site), This could be a win for the museum, the collector, the public and the host of the exhibit.

The Museum's impetus/priorities for this type of project will have to slightly shift from curatorial to marketing. The efforts by all involved will come with a cost but each should feel there is a benefit so the costs to each becomes incidental.

There are places of business (mall, stores, etc) which want to create distinction from other similar places of business and to draw a crowd. Having a Museum credentialed exhibit on their premises that their competitors don't have will certainly do the trick.

The Museum would have to develop easily setup/moved display cases. The cases would securely hold and exhibit a collection and would carry the Museum's logo and marketing info.

Each Museum will have to determine how much curatorial control they want to exercise. I suppose the Museum's marketing people will bare most of the responsibility with moderating from the curatorial department. For most collectors just the opportunity to share their collection with the public and to be able to discuss their collection with a curator will be huge.

The places of business will have or will easily be able to put in place things like insurance, security, advertising, etc.

Since the exhibit is not at/on Museum property the Registrar issues if any should be significantly reduced.

Things like a mini catalogue could be done. Depending on how and by who there will be marketing benefits to the Museum, the place of business and possible marketing/advertising fees paid to the Museum.

Depending on the each institutions individual issues and personalities the approaches to the above will greatly vary. This is just a jumping off place for an idea. The fleshing out of the general idea will require a lot of up front development work. But once it is done then putting out a collector exhibition should be fairly easy and the benefits for all could be awesome.

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Scott Martin
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Posts: 11520
Registered: Apr 93

iconnumber posted 10-04-2006 11:17 AM     Click Here to See the Profile for Scott Martin     Edit/Delete Message   Reply w/Quote
A secondary placement for the above collector exhibit model could be in corporate offices/buildings/lobbies. Corporations like to show that they support the arts and they really like it when it is in thier lobbies for their employees, guests and clients to notice.

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swarter
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Registered: May 2003

iconnumber posted 10-04-2006 12:49 PM     Click Here to See the Profile for swarter     Edit/Delete Message   Reply w/Quote
Such a collector exhibit of antique miroscopes, sponsored by the San Francisco Microscopical Society, recently was held in a major San Francisco area airport. The space alloted by the airport was down a passageway to a section that had been closed off. Consequently there were no passersby to see it and become interested. Even those who knew it was there had a hard time finding it. . . .

[This message has been edited by swarter (edited 10-04-2006).]

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Scott Martin
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iconnumber posted 10-04-2006 01:05 PM     Click Here to See the Profile for Scott Martin     Edit/Delete Message   Reply w/Quote
I am always amazed at how often, and with such ease, some people can make a good idea bad. I guess what I don't understand is that it would have been simpler/easier to do nothing then to do something so poorly. And for me, the effort to do it better would seem so nominal.

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Scott Martin
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iconnumber posted 10-04-2006 01:06 PM     Click Here to See the Profile for Scott Martin     Edit/Delete Message   Reply w/Quote
Lets hear some positive brain storming!

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swarter
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iconnumber posted 10-04-2006 01:35 PM     Click Here to See the Profile for swarter     Edit/Delete Message   Reply w/Quote
quote:
I am always amazed at how often, and with such ease, some people can make a good idea bad.

That's the way the people who worked so hard to put together that exhibit felt, too. Such endeavors - like so many others - require a commitment by both parties. Coming up with a good idea is one thing, but finding someone else equally committed to it to implement it is something else. Half a century of watching faculty try to get administrators behind them (and vice versa) makes one somewhat cynical -- and very careful.

The take home lesson is that you really have to be both a good sales person and planner, carefully selecting the potential participants, and thinking of and addressing the potential pitfalls beforehand.

[This message has been edited by swarter (edited 10-04-2006).]

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Scott Martin
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iconnumber posted 10-04-2006 04:54 PM     Click Here to See the Profile for Scott Martin     Edit/Delete Message   Reply w/Quote
I understand, especially having been on the faculty of a university. The ideas that bubble up from the faculty can only reach critical mass when the idea doesn't tread on another's empire building and/or if it doesn't diminish the self view of another's empire. Sometimes an idea makes it up to the powers that be such that it becomes their idea (until they need a scapegoat). They will especially like an idea when it is something the fund raisers will like ..... such is faculty politics. And to some degree the same is true in institutional politics. Corporate/business politics are also similar but often are less about personal empire politics (a constant undercurrent) and can have more to do with the bottom line.

In the above dynamics, there is a body politic that is often overlooked. This body has crafted something everyone considers important but few have figured out how to measure (at least in a timely way). It is called Marketing (which is related to advertising but is different). The marketeers have crafted a very interesting and powerful influence when it comes to developing such projects/ideas. Getting the marketeers on board will often overcome a significant set of obstacles.

You are correct:

quote:
The take home lesson is that you really have to be both a good sales person and planner, carefully selecting the potential participants, and thinking of and addressing the potential pitfalls beforehand.

But I am not here to wax on about politics. Here, in the SSF, we may float ideas and discuss concepts (usually more directly silver related). If nothing develops, then there is no harm and if something does develop then we all share the credit. I am floating an idea. An idea which I am willing to explore as to what might be possible. I am not really interested in identifying the "why nots" first, instead lets first take a "can do" approach and let the obstacles surface naturally in the "can do" process of things.

So, Lets hear some positive brain storming!


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Kayvee

Posts: 204
Registered: Oct 2004

iconnumber posted 10-04-2006 07:47 PM     Click Here to See the Profile for Kayvee     Edit/Delete Message   Reply w/Quote
Intriguing idea. Perhaps Forum member DB will describe the approach that the Silver Society of Canada is taking to exhibit member's objects. This approach could serve as a model for exhibits elsewhere.

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Scott Martin
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iconnumber posted 10-04-2006 09:12 PM     Click Here to See the Profile for Scott Martin     Edit/Delete Message   Reply w/Quote
DB may be traveling....

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ahwt

Posts: 2334
Registered: Mar 2003

iconnumber posted 10-04-2006 11:20 PM     Click Here to See the Profile for ahwt     Edit/Delete Message   Reply w/Quote
The Georgia Art Museum in Athens, Georgia has an interesting program as [<gone from the internt> .uga.edu/gamuseum/exhibitions/traveling.html]traveling exhibitions can be scheduled for a fee. Is this something that all museums do? I know that there are many large and expensive traveling exhibits organized by museums and that these often generate immense traffic for those museums showing the exhibit, but this is really different. These are all small exhibits and seem to be reasonable priced.

Does anyone have any experience with these smaller traveling exhibits?

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Dale

Posts: 2132
Registered: Nov 2002

iconnumber posted 10-04-2006 11:30 PM     Click Here to See the Profile for Dale     Edit/Delete Message   Reply w/Quote
It seems to me I have encountered museum displays at the Galleria in either Dallas or Houston. Just a small window in some upscale store, but a genuine museum display.

And at the antique shows people always remarked that this was like a museum, only with friendly helpful people to explain things.

One of the most fascinating museums I have ever been to is the Oriental Institute in Chicago. Which is hidden away on the UC campus, with no signs or directions anywhere. You wander around and eventually find it. Maybe.

In Chicago there are a number of ethnic museums that are located in the middle of ethnic commercial districts. They seem to attract a great deal of interest. And they do send out exhibits to schools and so forth.

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Ulysses Dietz
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Posts: 1265
Registered: May 99

iconnumber posted 10-05-2006 06:39 PM     Click Here to See the Profile for Ulysses Dietz     Edit/Delete Message   Reply w/Quote
You all must realize--right?--that every museum in the country keeps elaborate statistics concerning visitation, source of access, cost per visitor, etc.

For years I dreamed of having a "mini museum" in an empty store in the Mall at Short Hills, which is all of eleven miles from Newark. The lack of interest on the part of every corporate entity in supporting such an effort was overwhelming. But, of course, I wanted the space to show off The Newark Msueum's "buried treasures" to people in the mall--people who might not be interested in coming to Newark. A museum wouldn't have any interest in using such a space (and such corporate benefaction, if it existed in this context) to highlight private collections. No federal or state agency will fund museum exhibitions of a private collection, even if that collection is a promised gift to the museum. Exhibitions that include objects loaned from private collections can get funding from all sources, but only when the intellectual content of that exhibition is very high.

You can't imagine how difficult it is to get funding from the National Endowment for the Humanities or the National Endowment for the Arts. One spends literally three months non stop developing a grant, only to have it shot down. But I digress...

Just because a "collector's corner" might be off site for a museum, doesn't mean the museum wouldn't be liable, and thus obliged to jump through all the museum-standards hoops, to oversee shows in such a venue. Now, if an "antiques mall" or some such place wanted to do it, the standards wouldn't have to be so strict. But would collectors want to display their treasures without a feeling of security and supervision?

[This message has been edited by Ulysses Dietz (edited 10-05-2006).]

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