posted 06-07-2010 02:01 PM            

quote:

---

reinventing flatware

Flatware can be dull! The industry hasn't changed in years. When we started in 1994, we looked at the flatware industry and saw a remarkable opportunity to make a big difference.

We saw an industry that had been asleep for years. No innovations in product, package or manufacturing. No new thinking about how we eat, how we live, what we want or what we need when it comes to eating and dining and hosting. We knew we could bring style, quality and smarts to flatware. We knew we could make it fun and fabulous and stylish. And we are doing just that.

everybody wins

With looks to make a Scandinavian country blush, and price tags to make corporate America proud, our high-design flatware is selling to retailers across the spectrum. Our process has involved rethinking everything: How people eat, how they shop, how they paw the packaging, how designers design and how manufacturers produce. Reinvention like this demands that everybody takes part. And then everybody wins!

making it better

We love flatware. So we decided to make it better. We streamlined it, designed it, refined it, tested it and figured it out. We learned how to use steel better, finish it better, and waste less material. We wanted to bring you flatware that not only looks great, but also really works better. Every time you pick up your fork we want to bring a little smile to your face.

---